The placement and reading of an insertion always involves the chance to get a good deal. “Insertions” are special adverts of various kinds that primarily relate to the buying and selling of second hand goods, sale of property and land, job opportunities and recruitment and so on.

They are extremely widespread in the press (with an unending series of specialised publications for specific categories or given areas), inserts now also exploit the endless opportunities of the Internet, which is far more practical and functional than the printed options. The web makes available extremely extensive databases, with gradual search simplifications that allow insertion-posters to take advantage of very reliable and efficacious instruments. It also offers significant advantages as regards the cataloguing of the elements making up an insertion (title, product features and attributes, location, price, contact details of the insertion-poster).