Public Relations (or PR) is the name given to all those activities in the communication field through which the establishment, businesses and individuals maintain or increase contacts with their users (other establishments, businesses and individuals). The main purposes of public relations also include contacts with press organs that an organisation establishes to increase popularity in a given sector, announce changes, gather consensus regarding a given initiative or promote an event, outline a specific position or line of conduct in relation to a given subject.

PR experts are consequently key players in any organisation that needs to manage both in-house and external communicationeffectively and according to certain policies